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The Passion of ...Dedication
Like a hound on the trail of a fox, I pursue the angle for each project until I tap into and
secure the perfect set of emotions that will guarantee great passion market results.
I've touched the benevolent hearts of donors in fundraising appeals for Goodwill and the
National Breast Cancer Coalition, crafted print and radio copy for local businesses in the
Tidewater, Virginia area (Chesapeake Bank, ADIA Insurance, and Nunnally’s Flooring
& Decorating) and stirred the monetary juices of creative investors in four premiums for
Taipan Financial Group.
Whatever the project, I bring passion and heart to every assignment.
Additional credits also include copy for School Business Insider, a new publication from
Brownstone Publishers, a direct mail package selling the Community Association
Management Insider’s Guide, and a landing page for Zacks Profit from the Pros email
newsletter.
The Passion of…Insight
In 2004, I earned a control with an appeal done for the Washington Humane Society.
That letter raised $22,858 for abandoned and neglected animals…in its first two mailings
alone…using specific examples of how WHS saved lives by joining forces with the collegial
spirit of the Washington, D.C. community.
My Ginger’s Fund appeal letter, also written for the Washington Humane Society, garnered a
staggering 4.55% response rate and raised critically needed funds to help with animal
medical expenses. Ginger…a little white dog…frightened, starving, and left alone outside to
die in a Washington, DC ice storm survived thanks to WHS.
My diverse range of experience includes a degree in journalism, a doctorate in law and, in
2001, the publication of my first suspense novel, Uneven Advantage. I also write a
monthly online newsletter for writers called The Tip Sheet and will soon premiere a new
newsletter strictly for passion marketers called The Passion Market Report. Subscribe to this
FREE newsletter now.
Like a hound on the trail of a fox, I pursue the angle for each project until I tap into and
secure the perfect set of emotions that will guarantee great passion market results.
I've touched the benevolent hearts of donors in fundraising appeals for Goodwill and the
National Breast Cancer Coalition, crafted print and radio copy for local businesses in the
Tidewater, Virginia area (Chesapeake Bank, ADIA Insurance, and Nunnally’s Flooring
& Decorating) and stirred the monetary juices of creative investors in four premiums for
Taipan Financial Group.
Whatever the project, I bring passion and heart to every assignment.
Additional credits also include copy for School Business Insider, a new publication from
Brownstone Publishers, a direct mail package selling the Community Association
Management Insider’s Guide, and a landing page for Zacks Profit from the Pros email
newsletter.
The Passion of…Insight
In 2004, I earned a control with an appeal done for the Washington Humane Society.
That letter raised $22,858 for abandoned and neglected animals…in its first two mailings
alone…using specific examples of how WHS saved lives by joining forces with the collegial
spirit of the Washington, D.C. community.
My Ginger’s Fund appeal letter, also written for the Washington Humane Society, garnered a
staggering 4.55% response rate and raised critically needed funds to help with animal
medical expenses. Ginger…a little white dog…frightened, starving, and left alone outside to
die in a Washington, DC ice storm survived thanks to WHS.
My diverse range of experience includes a degree in journalism, a doctorate in law and, in
2001, the publication of my first suspense novel, Uneven Advantage. I also write a
monthly online newsletter for writers called The Tip Sheet and will soon premiere a new
newsletter strictly for passion marketers called The Passion Market Report. Subscribe to this
FREE newsletter now.
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In March 2005, Three Steps to Pump up the Drama in Your Copy Through Imagery,
Tension & Release, was published in Hotline, NEPA’s online ezine. Additionally, I've just put
the finishing touches on my newest marketing tool, The Business-to-Consumer Creative
Brief for Passion Marketers. It’s designed specifically to help passion marketers take
advantage of the strong emotions, feelings, beliefs, and desires that are a natural part of
their market. Get your FREE copy now.
Tension & Release, was published in Hotline, NEPA’s online ezine. Additionally, I've just put
the finishing touches on my newest marketing tool, The Business-to-Consumer Creative
Brief for Passion Marketers. It’s designed specifically to help passion marketers take
advantage of the strong emotions, feelings, beliefs, and desires that are a natural part of
their market. Get your FREE copy now.
The Passion of...Purpose
My purpose -- supersizing a passion marketer's ROI through bigger and better sales --
keeps my drive alive. I'm at work on a specialty finance book, recently finished brochure copy
for a faith-based charity in Alabama, and have completed work on a project for Stargazer
Press, a Canadian education publisher, promoting its new literacy aid for children in grades
K-3.
I'll also share my passion of purpose with other writers. In a new book, Shared Heart:
Techniques for the Writers of Fiction and Copy, I'll demonstrate the art of crafting copy
packed with emotion and the use of copywriting techniques to enhance fiction. Shared Heart
is due out in 2006 from Filbert Publishing.
To see a list of my clients, click here.
My purpose -- supersizing a passion marketer's ROI through bigger and better sales --
keeps my drive alive. I'm at work on a specialty finance book, recently finished brochure copy
for a faith-based charity in Alabama, and have completed work on a project for Stargazer
Press, a Canadian education publisher, promoting its new literacy aid for children in grades
K-3.
I'll also share my passion of purpose with other writers. In a new book, Shared Heart:
Techniques for the Writers of Fiction and Copy, I'll demonstrate the art of crafting copy
packed with emotion and the use of copywriting techniques to enhance fiction. Shared Heart
is due out in 2006 from Filbert Publishing.
To see a list of my clients, click here.
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| Harness the Passion of Imagination |
| Victoria B. Rosendahl |
| The Passion Marketer's Copywriter |